Values & Behaviours

CREATIVITY

• Imaginative flair, the ability to initiate and to interpret compelling ideas and develop these into programme material.
• Understanding the content and style of the programme so that your ideas ‘fit’ This Morning editorially and are relevant to viewers .
• Being creative within budgetary constraints.

 EDITORIAL JUDGEMENT

• A comprehensive awareness of the editorial purpose of programmes in assessing and executing ideas.
• Demonstrating editorial sense, knowing what is a good fashion item in the context of the programme and why.
• Thorough knowledge of relevant legal issues.
• Intuitively recognising the slant or ‘spin’ that fits the editorial purpose of the programme.
• Sound judgements about pacing, time-frames etc.

BUILDING RELATIONSHIPS

• Recognising key relationships and making conscious effort to build rapport in order to enable smooth running of programme or service.
• Demonstrating tact and diplomacy in all professional relationships.

PLANNING & ORGANISING

• Ability to set achievable goals and deadlines.
• Capacity to multi-task over several on-going projects, and able to define priorities.
• Ability to assess work done against future goal and monitor progress.
• Able to adopt systematic and pro-active approach that will ensure task completion.
• Confidence to recognise and deal with arising problems.

LEADERSHIP

• The desire and ability to lead, direct and communicate, both up and down the line.
• To inspire others to want to follow in the achievement of significant goals.
• The desire and ability to interact personally and sensitively with others on an in individual basis.
• To support and encourage others, and to foster their growth and development.